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Saffron Corporate Identity

“The goal is to establish a visual identity
that reflects the name, visions, and values.”

Voice Up is a professional voice training company, aimed to help people to discover their voice and improve the presentation. Create a high relevance with the brand name, business nature, and value. I also wanted to build an interaction with the audience, through seeing, feeling, hearing.

Inspiration

The inspiration for the Voice Up logo is the name and my training experience in Voice Up. During the training I need to follow their instructions to discover different tones and voices though yelling, there is the most memorable training. When I started to create the logo, this experience appeared in my head immediately, so I take that into the logo and tried to combine it with the brand name.

 

Unique Properties

The logo is a combined letter V and the voice training movement (yelling). Voice Up is a professional voice training company, aimed to help people to discover their voice and improve the presentation. Create a high relevance with the brand name, business nature, and value. I also wanted to build an interaction with the audience, through seeing, feeling, hearing.