Timing Sauce are a start-up company in Hong Kong, the founder Lok a chef from five stared hotel kitchen, after a few years she build her own brand selling handmade sauce. Their signature sauce a chicken chili sauce and agrocybe sauce, selling product through local market Irregularly.
As the beginning Lok came to me and said she want to rebranding her brand for good, but she has no idea how to do it. After that, I stated to study the brand also get to know more about how she sell their product before etc.
At the first place, the brand name was a Timing Pasta, the first mission is change the brand name to more connectivity and uniqueness. Changing the name is a big risk for a brand but it’s a necessary.
After name was changed to Timing Sauce, it’s time to work on the brand identity like logo, packaging, sales material etc. but before we start all this we have to think about what’s the brand stand for , the first impression and what’s our target customer.
Feeling happiness and delicious（Stimulate appetite). The logo used an abstraction to present the Sauce and yummy face. the goal is wanted to bring out the yummy atmosphere when you see the logo.